WHY not tell your costumers what else you sell besides shoes. And give them the addresses of all your stores too. Just put it on the lit of the shoebox.  The first text balloon starts with: ‘Also shirts, suits, ties, vest, gifts…’ The company Zeidler & Zeilder Ltd. used this boxed platform to share information in the early sixties. Designer Bernard Nagler found a playful way to get the message across.