SOMETIMES when you flip through old magazines, you see great advertisements. Like this campaign from the sixties to uplift the image of the chemical company ICI.
Chemical industries have an ungrateful job do to. Everyone uses plastic and insects on the fields have to be killed with insecticides to protect our food. But nobody likes chemical plants. In the mid-sixties the company ICI (Imperial Chemical Industries) used advertisements to explain to the public what they were doing. The ads you see below are from LIFE magazines in the periode 1966 and 1967.

In the first ad ICI tells that the company has found a way to make vinyl cheaper. The ad is bragging that ICI will soon be making 30,000 tons of ‘vinyl acetate’ a year. In the drawing you see a couple of hipsters playing records. So you see, without chemical plants there is also no music…

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