OLIVETTI sure knew how to hire talent. Giovanni Pintori made some nice work, but this time it’s an advertisement from Enzo Mari. The Italian designer had a wide horizon. He illustrated children’s books, but also designed furniture and puzzles. It is said he once spent one year thinking how to create the perfect ashtray (He smoked two packs a day). The pattern of the ad looks a bit like when you repetitively hit one key on a typewriter. The poster measured 139 by 23 centimeters and was printed in the late sixties.